If you have decided that you would like to start a new business, the key to doing is to build up your brand name and to let people know you exist. No matter how small your business is, you need to make people feel that you are a big brand and give them the feeling that they are buying products from a well-known brand.
Ways to build up your brand
Ideally, you will want to start building up your brand even before you have started your business so that people will already know you by the time your first products arrive and you start selling them. This way, you will already have a list of people waiting on your products from the first day you start selling which means that you will have a bit of money coming in from day one. You will need to do a few different things in terms of branding. If you are going to have a home based business, you can use your own home and garden to start advertising as you will not have to pay any money for rent if you do this. You could get printed mesh banners with your branding on it that you can have in your own garden or on your balcony. The higher you put the branding, the more people would see it and therefore, if you have a way of having a hoarding on your roof, that would be even better. Check this link http://www.newimage.net.au/index.php/pages/banners if you are looking for printed mesh banners.
You can also get a few wire grass spike signs done that you can have in your garden if it is in a visible area and if many people pass by your garden on a regular basis. You will also need to work on an online branding campaign that will run through social media. Social media is a great tool that will let you advertise your brand to thousands of young people without having to spend a single cent of money. In fact, if you do decide to spend some money, you can reach thousands or hundreds of thousands with a single dollar if you use that single dollar correctly with a good strategy. Depending on what your product is, you can use different methods of advertising. If you are advertising food items for example, you can have a few share and win competitions that can help you to spread the word and you can gift one or two free items to some of the winners in order to get reviews of your products that others will see.